This seasonal identity system was designed for Mayor Joi Washington of Media, PA, using a clean, geometric smile that matches her name and approachable style. The logo shifts color palettes to help residents easily track town updates at a glance. Connecting the brand directly to the community, the changing accent colors are inspired by actual street names in the borough—like Green Street for spring environmental initiatives and Orange Street for summer business programming. The system scales cleanly across all collateral, including an official letterhead that incorporates the historic town logo as a subtle background watermark.