THE CHALLENGE
The Comcast Careers site, last updated in 2019, struggled with fragmented navigation, limited search visibility, and rigid interfaces that did not meet accessibility standards, especially for candidates with disabilities. These limitations created misalignment with evolving business priorities, market expectations, and user needs. A corporate brand refresh in early 2024 introduced new visual identity, tone, and digital components, requiring the site to evolve in step while maintaining clarity, cohesion, and platform constraints.
UX/UI AUDIT
Q1 2023
As part of Comcast’s Talent Brand team, I helped lead a deep dive into the legacy content ecosystem, surfacing structural, behavioral, and accessibility challenges. We proposed quick wins and long-term fixes to better support hiring goals, user needs, and business priorities.
Navigation Drift
As new content was added ad hoc, the site’s navigation became increasingly crowded. Key pages (e.g. Benefits, Team pages) lacked consistent entry points, and users struggled to orient themselves across disconnected modules.
Architecture Misalignment
Inconsistent alignment between site taxonomy and internal systems made it difficult to surface roles by job family or location, reducing overall discoverability.
Accessibility Gaps
Site updates uncovered new barriers: low contrast ratios, missing alt text, and inconsistent hierarchy structure. Candidates with disabilities faced increased challenges navigating the site.
Stale Brand Imagery
Outdated photography failed to reflect the energy and authenticity of the employee experience. Visuals lacked excitement and did not position the company as a dynamic tech hub, limiting candidate perception.
CONTENT REDESIGN
Q4 2023
Building on foundational insights from Q1, this phase focused on activating those finding by recalibrating site architecture, refining messaging, and aligning modular components with hiring priorities and brand evolution.
Simplifying Discovery
Reduced top-level navigation from 12+ items to 5, eliminating dropdowns and making exploration faster. The Students & Graduates section was trimmed from 13 pages to 3 and moved into main navigation for easier access to one of the site’s most visited areas.
Language Consistency
Changing page names to align to industry standards, compared with Apple, Google, and Amazon careers sites to improve clarity, consistency, and trust. This alignment helped eliminate internal jargon, surface more intuitive job searches, and reinforce credibility.
Visual Refresh
Orchestrated a brand photoshoot to replace outdated imagery across the career site. Selected featured employees and partnered with an external agency to capture authentic, high-quality visuals that reflect Comcast’s culture, diversity, and global reach.
Expanded Visibility
Redesigned the Browse by Teams experience to address low engagement and outdated structure. Replaced it with the Areas of Work page, featuring refreshed imagery and job categories aligned to Workday. Shifted focus from internal org charts to job families, sub-brands, and global reach.
DESIGN REALIGNMENT
Q3 2024
Following Comcast’s corporate rebrand in Q1 2024, I translated refreshed brand components into scalable systems. Built new wireframes, assisted in a CMS platform transfer, and ensured accessibility and representation across all recruitment platforms.
Adapting the Brand
Worked in parallel with Comcast’s evolving corporate rebrand, translating in-progress components into scalable systems for the careers site. Maintained tight alignment as updates rolled out, ensuring visual consistency, brand fidelity, and readiness for implementation across recruitment platforms.
Initiating Wireframes
Directed external vendor through wireframe creation, providing strategic guidance on layout, accessibility, and brand alignment. Shaped early design decisions to ensure consistency with refreshed visual systems.
Transitioning the CMS
Participated directly in the CMS transfer process, joining bi-weekly SCRUM calls to flag issues and log design and content changes. Aligned modular components to platform parameters, ensuring visual consistency, brand fidelity, and accessibility across the careers ecosystem.
Refreshing Visuals
Curated talent for an additional careers-focused photoshoot, ensuring diversity in role, background, and lived experience. Partnered with external creatives to produce inclusive, high-impact imagery aligned with Comcast’s updated brand identity.
THE OUTCOME
By the summer of 2024, the Comcast Careers site had evolved into a modular, brand-aligned platform designed for clarity and accessibility. Today the site now offers:
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Improved search filters
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SEO-optimized content
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Personalized job recommendations
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Mobile-responsive layouts
EXTERNAL PARTNERS
Radancy (CMS), Wiser (Photography)
INTERNAL STAKEHOLDERS
Talent Acquisition & HR Leadership, Engineering & IT, Legal & Compliance
PERSONAL IMPACT
THE LEARNINGS
I picked up new tools like Sketch and Figma quickly, often while the work was already underway. I learned to pivot with shifting priorities and evolving brand inputs, staying grounded while everything around me kept moving. I also deepened my role as an advocate for accessibility, making sure every design decision considered real people, real needs, and inclusive outcomes.